Well, we tried but it looks like Time Inc. has decided to close down Business 2.0 magazine. One of my favorite magazines will be gone after the October issue and I’m not sure what will fill-in the gap. There was something about the portability/usability of a print magazine covering the intersection of Web and business and Fast Company does not work for me. It’s too marketing-oriented and not geeky enough.
One major insight: Business 2.0 in print format mattered to many people. If you look at the some of comments appearing in blogs today, you’ll see that many readers will miss the magazine. For the first time in a long while, the blogosphere is not saying “Print is dead!” (except for the Print is Dead blog…). It’s asking “Why?” In this case, print media is its own worst enemy… If you’ve managed to create a strong brand with opinion leaders, don’t kill it! Embrace online and combine it with print to create a stronger entity.