How Facebook Complements Your Blogging Strategy

I’ve been using Facebook intensively for about 4-5 weeks now and it has become an important staple in my blogging/media strategy. Here’s how it complements what I’m currently doing in the Praized blog:

1) Facebook Status Updates: I use the “status update” function as a micro-blogging tool (a bit like Twitter). It helps me put in words what’s on my mind in that specific moment and it captures my personal zeitgeist. It only takes a few seconds to write but people react to it. I usually receive one message a day from friends/readers reacting to my status update line. Don’t forget it’s a status update that triggered the Save Business 2.0 efforts.

status update Facebook

2) The “Post a Link” function in the Posted Items page: I use that function when I want to share with my friends/readers an interesting article I just discovered that might not be completely within my pre-defined blogging topics in the Praized blog (i.e. social and local). Examples in the last week include the Skype outage and the Google browser rumors. I always comment on the article to add value and I often end up my comment with a question to trigger additional reader comments.

Facebook Post a Link Function

3) I import my blog posts within Facebook Notes using the Import a blog function. You just need to plug-in your RSS feed URL. I’ve tried using the MyBlog app but it does not work well (I have to manually update the RSS feed to get my blog posts within Facebook). My readers get warned I’ve imported a note (in their newsfeed) and they see an excerpt from the post. They can also comment within Facebook or go to the original post.

Facebook Imported Note Notification

One caveat: don’t abuse your friends’ trust by posting too many links or importing too many notes every day. Unless you’re always interesting, they’ll shut you down and change the channel. That’s what happened to Robert Scoble last week with some of his Facebook friends. Tomorrow, I’ll offer five suggestions to improve Facebook. BTW, don’t hesitate to add me as a friend on Facebook if you’re interested in reading/discussing social media.


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