I am Media: From Theory to Practice in 6 Days

Remember last Saturday morning when I shouted “I am media”? Want to know what happened since then? I accidentally went from theory to practice… 🙂

Robert Scoble picked up my post and confirmed my theory. My blog received 10 times more traffic than usual for two days and I’ve had many interesting conversations during the weekend. I also added many friends to Facebook, Pownce and Linkedin.

And just when I thought that wave had subsided, the magic of Facebook connected Colin Carmichael and I on Tuesday morning and put us on a mission to save Business 2.0 magazine. Alerted by my status update feed, Colin created a Facebook group dedicated to this cause and we started leveraging social media to create some buzz around the group. You can read the chronology of these events here.

The group now has about 1075 members. We’ve been adding 1 member every five minutes since the launch and all of the major industry influencers have joined the group. Since the launch, we’ve received coverage from the following major media/blogs:

Valleywag, “Facebook to the rescue!

Advertising Age, “Can Fans Save Business 2.0?

San Francisco Chronicle, “Save Business 2.0

GigaOm, “Saving Business 2.0, Facebook Style

Fast Company, “Can A Social Network Save Business 2.0?

Washington Post, “Trying to Save A Magazine Through Facebook

San Jose Mercury News, “Facebook group hopes to save Business 2.0

Business 2.0, “Can Facebook Save Business 2.0?”

I even got mentioned by name in the San Jose Mercury News article! Many Business 2.0 readers have had the chance to express their love for the magazine, many subscriptions have been sold and some people even registered on Facebook just to be part of the group! I think we’ve already made a difference in the lives of the Business 2.0 team. I think there’s a lot of things we can learn from this experience especially about the various social media vehicles working together but I’m still digesting as this is an ongoing process. It’s been a good ride so far. What a week.

One thing’s for sure: I am media!

4 thoughts on “I am Media: From Theory to Practice in 6 Days

  1. I am media TOO! And I don’t even have a blog. No matter what technology we use, we are all media and we all influence each other.

    It has been a crazy week! But an affirming one – things I’ve believed were true have been proven to be so. Looking forward to member number 10,000!

  2. I am media TOO! And I don’t even have a blog. No matter what technology we use, we are all media and we all influence each other.

    It has been a crazy week! But an affirming one – things I’ve believed were true have been proven to be so. Looking forward to member number 10,000!

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