I’ve been thinking about Robert Scoble’s post on Facebook since I blogged about it yesterday. In it, he invites people to become “friend” with him on Facebook (and he does it again in his last post yesterday night). Intuitively, I knew he was unto something and I asked the Praized blog readers to do the same thing (you can do it by clicking here).
Now, I’ve been “friends” with Robert ever since I met him at Google Zeitgeist 2005. We were sitting at the same dinner table and had the occasion to exchange a few words (he’s a great guy BTW!). For those who don’t know him, Robert was one of Microsoft’s technical evangelists. He was part of the Channel 9 MSDN Video team, walking around the Microsoft campus and shooting very informal new product videos. He became extremely popular by having a more balanced view about his employer (more balanced than traditional PR people), sometimes congratulating and sometimes criticizing Microsoft. More info can be found on his Wikipedia profile
Since meeting Robert, he’s been part of my LinkedIn network, and recently I added him in my Pownce network. I obviously added Robert to my Facebook network yesterday afternoon after reading his post (and he accepted it quickly).
Now, if you look in his Pownce public feed, you’ll see that Robert has been micro-blogging about stuff he’s doing. He currently has 1253 “friends”, all early adopters as Pownce is still in beta. In Facebook, he now has 2702 “friends”. Yesterday night, I got a message in my Facebook news feed section. Robert had uploaded a video and
I got an alert about it because he’s in my friends list.
It made me wonder: why would Robert Scoble accept “friends” invitation from people he does not know? Why do you want to be connected to people you don’t know and alert them to stuff you’re doing? And then it hit me! Robert Scoble is media. He’s building his own broadcast network. He understands that media is completely fragmented and, by participating in all these new social communication vehicles (blogging, Twitter, Pownce, Facebook), he’s aggregating readers and viewers,
thereby increasing his penetration and his worth as a media. I’m convinced Robert reaches close to 100% of all early adopters in Silicon Valley (and a good chunk in North America). He now has tremendous influence on “influencers”.
Now, I finally understood why I invited people yesterday to connect to me in Facebook. I am media as well. By writing the Praized blog every day since October 2006, I have become media. And if you are media, you want to build up your “circulation” to increase your influence and by extension, your value. But be aware: you have to accept the reciprocal conversations though. Robert Scoble receives updates from 1253 Pownce friends and 2702 Facebook friends. The noise level is very high. This conversation is not unidirectional.
I have seen the future of media and it’s Robert Scoble.