(via the Google Lat-Long Blog)
Google Maps has offered a collection of reviews assembled from some of the finest sources on the web for some time, but now we’re augmenting those with reviews from an even better source: you — and, we hope, millions of other opinionated Google users. Search for your favorite places and click on the “More Info” link. From there, click on “Write a Review” to start giving your two cents.
What it means: user reviews in a local search site environment are becoming more and more a must-have feature. You should be looking at it if you operate in that space. By the way, this new Google Maps feature means that they are slowly moving from a content aggregation strategy to a content creation strategy in their local search section.