“The paid video download market in its current evolutionary state will soon become extinct, despite the fast growth and the millions being spent today. Television and cable networks will shift the bulk of paid downloading to ad-supported streams where they have control of ads and effective audience measurement. The movie studios, whose content only makes up a fraction of today’s paid downloads, will put their weight behind subscription models that imitate premium cable channel services.”

Forrester Research Principal Analyst James McQuivey in their newest report “Paid Video Downloads Give Way To Ad Models”