Facebook May Launch Local Classifieds

Found on Mashable this morning:

Facebook is considering the launch of a local classifieds service, a source told Mashable. Under the proposed system, it would be free to list items in your own network, and cost a few dollars to post to each additional network. (…)

Facebook reportedly has low clickthroughs on ads, so it’s hardly surprising that they’d look to launch a classifieds service which will no doubt be popular with poor students. But it seems odd that they’d make it free: why not charge $1/posting, thus keeping out spam and guaranteeing a nice revenue stream? (…)

What it means: large social networks have reached critical mass and will be looking at additional revenue sources to improve their top and bottom-line. Classifieds are a natural extension as it’s one of the best way to monetize C2C (consumer-to-consumer) relationships.

4 thoughts on “Facebook May Launch Local Classifieds

  1. in-network focused commerce is a failing concept as repeatedly proved by Microsoft (expo.live.com) and MySpace. As a seller, why would you care that a buyer is one of the X other million members of this site?
    Social networking can be harnessed to propel e-commerce, but must e wisely used. Take for example Gumiyo.com (http://www.gumiyo.com). When you post your item, you are presented with a one click experience to notify your friends, and they are presented with a one click experience to notify their friends and so on. Thus, creating the propagation effect of viral marketing regardless of the social network affiliation of each member.

  2. in-network focused commerce is a failing concept as repeatedly proved by Microsoft (expo.live.com) and MySpace. As a seller, why would you care that a buyer is one of the X other million members of this site?
    Social networking can be harnessed to propel e-commerce, but must e wisely used. Take for example Gumiyo.com (http://www.gumiyo.com). When you post your item, you are presented with a one click experience to notify your friends, and they are presented with a one click experience to notify their friends and so on. Thus, creating the propagation effect of viral marketing regardless of the social network affiliation of each member.

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