Streetadvisor allows you to enter your (or someone elses) street address (throughout 26 countries). As a browser you can view information (personal information – not a travel book’s opinion) about the street and the surrounding area. As a participant you can review your street/suburb across a 5 point characteristic scale.
The site makes use of Google mapping to pin point locations.
What it means: I like the fact that you can search by street instead of neighborhood or city. A lot of commercial activities happen around very specific streets in a major cities and that’s usually an interesting way of identifying an undefined neighborhood. I like also the way they are concentrating on very relevant hyperlocal content like “peace & quiet”, “cell phone reception”, “traffic” and “parks & recreationals”. Now, StreetAdvisor faces the same problems all other local destination sites face: critical mass of content and monetization, but I like this first iteration.