Report finds Mobile Internet Still Has Long Road to Mass Adoption

Via the Center for Media Research:

A new report by Media-Screen finds that, although more than 60 percent of U.S. broadband users currently own an Internet-enabled mobile device, only five percent of them, approximately five million, use the mobile Internet. The report concludes that they are reluctant to partake in online mobile activities due to extra fees and difficulties establishing and maintaining Internet connections.

Jean Durall, Media-Screen’s Director of Research Service, says “Broadband users… have historically driven innovation of online applications by being the first to adopt and embrace new services on the Internet… Understanding this group of influential consumers will help carriers, content providers and marketers develop new offerings.” (…) Over 50 percent of respondents say that the mobile Internet access does not “fit with their lifestyle.”

The study reports that the top mobile Internet activities are:

  • Sending email 47%
  • Playing games 27%
  • Read the news 16%
  • Watch TV programs 13%

More info can be found on the Adotas web site.

What it means: Wow. The way the market is buzzing about mobile Internet, you’d think everyone was using it. I’m still surprised that number is so low. But when I think about it, even I (an early adopter) is not using my mobile device for Internet needs. I’d love to be connected all the time and I’ve sent e-mails, played games and read the news on my mobile device before but I wasn’t too pleased with the experience. I think form factor is a definite issue. I still think we haven’t see the killer app in terms of device. I had high hopes for Apple’s iPhone but it’s unfortunately going to be built as a closed platform. I think WiFi/WiMax-enabled phones (to help reduce usage costs) and open platforms (to make your device more relevant for you) will speed up adoption in the future.


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