InsiderPages.com is for Sale: How Much is it Worth?

Greg Sterling reports that InsiderPages.com is for sales and speculates on who could buy it.

  • A newspaper or newspapers (looking for a YP property)?
  • A yellow pages publisher (for the reviews)?
  • A media company looking for a community site/local site?

What it means: will be interesting to follow. I wonder how much they are looking for? Let’s try to calculate a napkin valuation. This San Francisco Chronicle article says they had 1M unique visitors per month in September. They had received a second $8.5M financing round a year ago for a total of $10M (which must have valued the company at $40-60M). Switchboard was bought by Infospace in 2004 for $160M, they had 5.5M searches per month then (but also $15M in revenues and $55M in cash). if you remove the cash position, Switchboard was bought for about $100M. InsiderPages must generate 2 searches per month per user, so 2M searches. Based on that transaction, InsiderPages would be worth $36M. From a unique visitor perspective, it means $36 per unique visitors, another good method of doing a quick evaluation. I think most of the transactions I’ve seen in the last few years were worth around $30 to $40 per unique visitor, another sanity check there. So, InsiderPages might be worth $30M to $40M currently.

8 thoughts on “InsiderPages.com is for Sale: How Much is it Worth?

  1. $30-$40??? That is a ridiculous amount of money, and I think they will be sold for a lot less than that. Although it has a lot of reviews, the site has definitely lost momentum and is currently in the middle of nowhere. I would be surprised if they would even get $5…. Just my 2 cents.

  2. $30-$40??? That is a ridiculous amount of money, and I think they will be sold for a lot less than that. Although it has a lot of reviews, the site has definitely lost momentum and is currently in the middle of nowhere. I would be surprised if they would even get $5…. Just my 2 cents.

  3. re: Mojopages.com. My first reaction was: this is Yelp/InsiderPages with video reviews. So, a bit of a me-too with a new feature. But I have not fully made up my mind yet. So, my opinion can still change. I need to play with it some more.

  4. re: Mojopages.com. My first reaction was: this is Yelp/InsiderPages with video reviews. So, a bit of a me-too with a new feature. But I have not fully made up my mind yet. So, my opinion can still change. I need to play with it some more.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s