Greg Sterling reports that InsiderPages.com is for sales and speculates on who could buy it.
- A newspaper or newspapers (looking for a YP property)?
- A yellow pages publisher (for the reviews)?
- A media company looking for a community site/local site?
What it means: will be interesting to follow. I wonder how much they are looking for? Let’s try to calculate a napkin valuation. This San Francisco Chronicle article says they had 1M unique visitors per month in September. They had received a second $8.5M financing round a year ago for a total of $10M (which must have valued the company at $40-60M). Switchboard was bought by Infospace in 2004 for $160M, they had 5.5M searches per month then (but also $15M in revenues and $55M in cash). if you remove the cash position, Switchboard was bought for about $100M. InsiderPages must generate 2 searches per month per user, so 2M searches. Based on that transaction, InsiderPages would be worth $36M. From a unique visitor perspective, it means $36 per unique visitors, another good method of doing a quick evaluation. I think most of the transactions I’ve seen in the last few years were worth around $30 to $40 per unique visitor, another sanity check there. So, InsiderPages might be worth $30M to $40M currently.