Krillion: A New Local Product Inventory Platform

Krillion is a search engine that lets you find consumer appliances in stores near you. (…) Krillion lists the specific makes of fridges and other appliances carried at the stores near you, and that are in stock, thus giving you more direct help in your quest to find them. Eventually, Krillion wants to expand coverage to other categories, including consumer electronics, lawn and garden and seasonal appliances.”

“Interestingly, Krillion does not consider itself primarily a consumer destination. It strives to offer a highly usable consumer experience but Toledano (Krillion’s CEO) sees it largely as an advertising solution. (…) it solves “the last mile” problem for regional/national advertisers and manufacturers by directing consumers to where they can buy products in over 40,000 local markets. Accordingly, the business model is retailer and manufacturer advertising. (Krillion) aim to push out the content in SEO and through partner relationships to gain maximum distribution rather than relying heavily on building a consumer brand or destination. ”

(via VentureBeat and Search Engine Land)

What it means: This new company seems strangely similar to Stepup.com (who was recently acquired by Intuit). StepUp’s connection with Intuit is already a strong barrier to entry for new Local Shopping competition and the market is already pretty crowded (In addition to StepUp, Search Engine Land lists ShopLocal, NearbyNow, Yokel, CNET, Froogle, Become.com and data provider Channel Intelligence). Most experts (including me) agree that local inventory is the next Holy Grail in local search but it’s going to be a tough nut to crack.

2 thoughts on “Krillion: A New Local Product Inventory Platform

  1. There must be 20 or 30 comparison shopping engines out there now, although most don’t yet have local capabilty. I think the variety is great and I hope it stays that way.

    To bring it all together I’ve been using RoboShopper.com on a regular basis.

    Basically, it offers a cool navigation tool that lets you search on nearly ALL the competing comparison shopper engines, and then compare the results.

    It’s a great tool that I use all the time, and I also think it promotes continuing fragmentation and choice in this area. I, for one, don’t want comparison shopping to be completely dominated by Google, Microsoft, etc. If there is only one comparison shopper out there, then how will we know we’re really getting the best deals?

    I think it’s healthy to have a lot of players developing new features in this market, but it’s very difficult to make practical use of so many sites. I applaud RoboShopper for creating a great tool to bring everything together, and as far as I can see, they aren’t trying to make any money off it.

  2. There must be 20 or 30 comparison shopping engines out there now, although most don’t yet have local capabilty. I think the variety is great and I hope it stays that way.

    To bring it all together I’ve been using RoboShopper.com on a regular basis.

    Basically, it offers a cool navigation tool that lets you search on nearly ALL the competing comparison shopper engines, and then compare the results.

    It’s a great tool that I use all the time, and I also think it promotes continuing fragmentation and choice in this area. I, for one, don’t want comparison shopping to be completely dominated by Google, Microsoft, etc. If there is only one comparison shopper out there, then how will we know we’re really getting the best deals?

    I think it’s healthy to have a lot of players developing new features in this market, but it’s very difficult to make practical use of so many sites. I applaud RoboShopper for creating a great tool to bring everything together, and as far as I can see, they aren’t trying to make any money off it.

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