Yellow Pages Group (in Canada) has just released a new content feature in their main local search site YellowPages.ca. Buyers can now access Autotrader.ca dealer inventory content via merchant listings and merchant pages.
When searching for car dealers, users are able to view the inventories of thousands of auto dealers throughout Canada by clicking on the “Auto Inventory” in-listing link. See the following example:
- In-listings: Metro Motors in Port Coquitlam, BC
- Merchant page: Metro Motors
Yellow Pages Group acquired Trader Canada in June 2006.
What it means: it’s a powerful combo for both users and advertisers and it marries perfectly business directories content (long shelf-life) and classifieds content (short shelf-life). (Disclosure: I work part-time for YPG)
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