“It seems that one of Gannett’s larger newspapers, the Indianapolis Daily Star, has hit a snag on its way to implementing the company’s “Information Center” newsroom, aka the Seven Desk Initiative (which I wrote about on Wired.com as well as in a series of blog posts). Part of the Star’s plans for reinventing its operations included asking its editorial staff to write advertorials. In a memo to management obtained by Editor & Publisher, the union representing the paper’s writers and editors strenuously objected to the violation of ethics guidelines that require the union to uphold a “high wall of separation between editorial and advertising.” Management then modified its request to include only copy editors and designer, but those “non-bylined” positions are also covered by the guild’s guidelines. ”
What it means: it’s important not to underestimate resistance to change within your organization especially when going through a major overhaul like the one Gannett is going through. It’s a fundamental change that needs to happen but I wonder why is the newspaper insisting that its editors write also advertorials? They must want more flexibility out of their staff but this seems more like a cost-cutting measure than a strategic overhaul.