Local & Social Media Predictions for 2007

I’ve recently discussed in this blog a list of online media predictions for 2007. I’ve decided to take the plunge and offer my own predictions in the Local and Social Media space for the year to come.

1) Atomization: 2007 will see the acceleration of content/functions/applications atomization (decentralization) via the adoption of multiple syndication methods like RSS, XML and APIs by a majority of web sites.

2) Verticalization: The success of generalist social networks and online video sites in 2006 means that we will see the arrival of a multitude of new specialized players in these two fields.

3) RSS: a clear business model for RSS will emerge. It will start replacing e-mail marketing as a way to communicate directly (and better) to your customers

4) Local will become more social / Social will become more local: A good example of the later is the addition of maps (often Google Maps, the poster child for Atomization!) in FiveLimes or Flickr.

5) Traditional Media will continue to realize that they desperately need to capture eyeballs online, leading to more online acquisitions and/or investments.

6) Long distance & local calls will continue their move towards free. Model might actually reverse itself and we might finally see the strong emergence of pay-per-call as a legitimate lead model for advertisers.

7) Traditional media will create SEO job positions. Search Engine Optimization is a key success factor for traditional media to be well positioned in search engines. Innovative companies will create Social Media Optimization (SMO) positions.

8) Video Monetization: a clear business model will emerge. Either Google’s acquisition of YouTube or the launch of the Venice Project (don’t bet against Janus Friis and Niklas Zennstrom…)

9) The proliferation of destination sites without clear business models will lead a lot of them to adopt the B2B business model, i.e. software licensing or ASP to traditional media companies.

There you go! Anything you would have added? Do you agree, disagree?


5 thoughts on “Local & Social Media Predictions for 2007

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