InterActive Corp to Launch AskCity, a Massive Mash-up of all their Local Properties

Via the Lost Remote blog, Interactive Corp (IAC) announced the launch of AskCity, a new local information service that will mash-up all of IAC’s local content together. It will combine content from Ask.com, CitySearch, Evite and TicketMaster. I suspect this will be a channel of Ask.com (as the AskCity.com URL is owned by this company) and they will use search as the entry door to all that content. The service is scheduled to launch on December 4th, followed quickly by a full redesign of the Ask.com site.

What it means: it’s a good beginning but they might need to aggregate additional external content (newspapers, TV, etc.) to make this even more interesting and relevant from a local perspective. It’s also interesting that they chose to keep all destination sites in addition to this new service (potentially driven by search). This create a massive new entry door into existing content. I might be mistaken but it’s also the first major move at improving Ask.com since the acquisition. I’ll be keeping an eye out for this one.

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