The Kelsey Blog posted an item today on blog-like website Modern Mom going local. They’re going to launch their first 12 city guides tomorrow, each with a local editor – but not a local sales force. National advertisers will be the first sponsors for the new sites. In “YP-speak” the trademark advertisers first, the SMEs later. Note to Modern Mom, why wait? Just put up some Adsense or Overture and get the SMEs right away, the ads will probably be more relevant/ useful to local readers than TIVO.
What it means: The next frontier for the next tier of destination sites (after Yahoo, Google et al) is local.