United Talent Agency in the New York Times: “One of Hollywood’s top five talent agencies has created an online unit devoted to scouting out up-and-coming creators of Internet content — particularly video — and finding work for them in Web-based advertising and entertainment, as well as in the older media.”
What it means: traditional media still makes or breaks creative careers
MySpace and TBS in MediaPost’s Online Media Daily: “ In the Stand-Up or Sit Down Comedy Challenge, aspiring comics will compete for a $50,000 prize by submitting performance videos for MySpace users to rate. The top five finalists will then be invited to appear in a one-hour special hosted by comedian George Lopez and filmed at The Comedy Festival in Las Vegas. The show will be broadcast on TBS on Nov. 17.”
What it means: great use of a “multi-media” strategy (and also see above)
Social network fatigue in the Wall Street Journal: “Ms. Thompson belongs to a fringe of Internet users now renouncing MySpace and other social-networking sites — not in spite of their popularity, but because of it. That highlights a dilemma facing NewsCorp’s MySpace and Facebook Inc.: While it takes a critical mass of users to make these sites work, having too many users alienates some, especially when they attract an ever-growing cacophony of advertising and in some cases, spam.”
What it means: beware of rising privacy issues in social networks.