Contrary to popular belief it’s not just the under-25 set that powers the big social networking sites. According to a Mediaweek article a comScore Media Metrix report shows 68% of MySpace’s 55 million users are 25 and older and 71% of Friendster’s 1 million users as well. Via IAB SmartBrief.
What it means: My mom is social networking. We’re well beyond the early adopters and moving into the mainstream with social networks. The interactivity of the internet is what differentiates it from other media and social networking is spearheading a wave of interactions that have the potential to make content on the web more relevant to users.