Comments for Where Local Meets Social

Comment on Google Canada’s Free Website and Domain Name: Read the Fine Print by Nick

Nick — Mon, 19 Dec 2011 20:24:12 +0000

This also prevents huge US companies from taking Canadian income out of our hands. I personally believe that most Canadian wages are spent on US product which does not help Canadian economy. Canadians should pay Canadians for their skills. Our product is just as good as US product.

Comment on comScore: The State of the Local Search Nation by Mobilité : des statistiques qui parlent d’elles-mêmes | Blogue Instamobile

Thu, 15 Dec 2011 00:02:38 +0000

[...] le collègue Sébartien Provencher – nos amis de chez Needium – qui nous fait état des dernières statistiques émergeant du dernier rapport de comScore [...]

Comment on Twitter: the Next Five Years by Twitter and the Local Ecosystem « Where Local Meets Social

Twitter and the Local Ecosystem « Where Local Meets Social — Wed, 02 Nov 2011 14:12:36 +0000

[...] I wrote earlier this year, “With more and more people joining the service, Twitter will discover that its [...]

Comment on Today’s Strategic Imperatives For Directory Publishers by Web-Notizen im Oktober 2011 — frank-wenz.de

Web-Notizen im Oktober 2011 — frank-wenz.de — Sat, 29 Oct 2011 19:36:14 +0000

[...] >>> Sebastien Provencher über strategische Anforderungen an die Verzeichnisbranche [...]

Comment on Today’s Strategic Imperatives For Directory Publishers by Mark Thomas (@mcrthomas)

Mark Thomas (@mcrthomas) — Mon, 24 Oct 2011 19:21:37 +0000

Good points. The YP industry has the pulse of small businesses and an opportunity to sell to them, but they too often fail to embrace or allow reps to cannibalize print to artificially inflate internet sales. As an alternative to reinventing print in based on internet trends, there are opportunities to target the unsaturated areas. We are seeing some growth in directories targeted toward home services that may not be used frequently but have a higher dollar value per lead.

Comment on TrendWatching.com’s Trend of the Month: “OFF=ON” by Today’s Strategic Imperatives For Directory Publishers | YP Talk – The Voice of the Yellow Pages Industry

Thu, 29 Sep 2011 18:33:13 +0000

[...] more locally relevant, more about the consumer. As Francis Barker (SVP at Dex Media at the time) said in 2004 at a BIA/Kelsey conference, print books design should be influenced by online local [...]

Comment on Today’s Strategic Imperatives For Directory Publishers by Today’s Strategic Imperatives For Directory Publishers | YP Talk – The Voice of the Yellow Pages Industry

Thu, 29 Sep 2011 18:33:10 +0000

[...] Today’s Strategic Imperatives For Directory Publishers [...]

Comment on Today’s Strategic Imperatives For Directory Publishers by Briac Guibert (@Briac)

Briac Guibert (@Briac) — Tue, 27 Sep 2011 19:07:04 +0000

Nice post, #6 is still largely unproven though. I wish I agreed when you say it’s serious business, but I don’t know who is currently successful at extracting value from SMB at scale by providing social media… “services” (promotion? CRM?)
Needium sounds super exciting, maybe you guys found the model, but unless you or another smart Social-Media-for-SMB startup scale to the size of a YP (in revenue), I’m still unsure that there much $$ there. My opinion is, social media is fundamentally not for lead gen, and YP biz are lead gen biz. Should YP start selling relationship/loyalty/retention services, I don’t even know if they could make more money by selling Social Media Management stuff rather than simply email marketing services or a simple CRM software to their client base…

Comment on Today’s Strategic Imperatives For Directory Publishers by astrababa1507

astrababa1507 — Tue, 27 Sep 2011 14:53:47 +0000

Nice post and I fully agree with those points. I would had a couple that might be missing has I’ve been involved in this industry for several years as well:

7. Become user & customer centric.
The main problem for Yellow Page publishers is to switch from a product/sales centric organization to a user/customer centric one.
This has not only an impact on the culture, as you mentioned, but also on the way the organization operates — from the management style to the business process. Big, big challenge…

8. Go where the traction is.
I’ve seen too many initiatives focusing on technology (like augmented reality) with lots of money spent there, but no or too little traction on the market. The money can be better spent, and it should begin with spending time listening to your users and clients.

My 2cents.

Comment on Today’s Strategic Imperatives For Directory Publishers by Sylvain Carle (@froginthevalley)

Sylvain Carle (@froginthevalley) — Tue, 27 Sep 2011 13:41:52 +0000

Since it was most probably for the business section of the paper, you might have skipped talking specifically about providing an API to the data, but if there is one area where YPG is shinning it’s this one.

The Yellow API team has been doing a great job of providing data, monetization and developer/community support. Granted, it still just the tip of the iceberg and it’s (not yet) a profit driver, but it shows a lot of promises.