As some of you, I’m coming back from a great vacation in the south of France. I was mostly offline for the duration of the vacation but still regularly picked-up French newspapers while I was there, most notably Le Monde (for national and international news) and La Provence (for local news). I kept a few articles that I think were blog-worthy and I’m going to share those with you in the coming days.
The first article titled “Rebond du marché publicitaire français en 2010″ (Advertising spending in France bounces back in 2010) was published on October 1st in Le Monde (paid link). The article discusses ad spending in France in the first semester of 2010 by various media vehicles. Data comes from Institut de recherches et études publicitaires (IREP) and data can be found here (.pdf).
I found the following interesting data points:
- Television is the number one media in terms of ad spending (by far) with 1.7 billion euros and a growth of 12.8% over the same period last year
- “Internet”, it seems, only takes into account display advertising (i.e. banners)
- “Internet” gets 264 million euros in spending, a growth of only 9% vs. same period last year. Outdoor advertising growth is almost as much with 7.3%.
What it means: a couple of observations. First, television still rules in terms of ad spending. That media hasn’t (yet!) been hit hard by the Web and still benefits from huge ad budgets. The atomization of TV programs (think on-demand online streaming) is still in its infancy and will not impact TV’s numbers drastically for at least 3-5 more years. Second, I’m not surprised display ads are not growing as fast as we would expect the Web to grow. Even though it is still the preferred method for online advertising, I’m not a big believer in its future. Third, I’m surprised IREP doesn’t do a better job at tracking online advertising in general. PagesJaunes Groupe, the French Yellow Pages, saw their online revenues grow by 6.7% just in the second quarter of 2010 (see press release in .pdf) for a total of 263.9 million euros. That’s an equal amount to what’s recorded by IREP for “display ads”!
October 9, 2009
I will be in Europe next week for business, certainly in France, in Germany and in Italy and possibly in the UK. I’m still firming up meetings and if you’d like to meet while I’m there, send me an e-mail at sprovencher AT praizedmedia.com
I will also be back in Europe, beginning of November, as I will be speaking at the first Local Social Summit in London. The event is happening on November 3rd at the [praized subtype="small" pid="5af504ca5d02026b527046262985199a" type="badge" dynamic="true"] and tickets are still available. If we don’t have the chance to meet next week, we can also schedule something that first week of November as I will probably be traveling to other countries before or after the event.
April 23, 2007
Just found this. Pages Jaunes, France’s official directory publisher, just launched 3D versions of Paris and Rennes. You can see top tourist attractions in beautiful 3D glory and you can search for businesses as well. Their web site mentions that it was done in partnership with Archividéo, the City of Rennes, the Institut Géographique National and InterAtlas.
What it means: beautiful execution. I am a strong believer that we will eventually navigate and find businesses through 3D interfaces. I think Pages Jaunes Groupe in France has taken yet another important step to continue locking up France’s online market via great innovations.
Via Mathew Ingram’s blog:
Topix, the local news aggregator that is owned by several big U.S. newspaper chains (Gannett, The Tribune and McClatchy), is doing what amounts to a relaunch of the site and adding “citizen journalism” or social media to the mix, as well as moving to a dot-com domain (it used to be dot-net). Founder and CEO Rich Skrenta — who describes on his personal blog how this came out of an attempt to “de-suckify” the site — has a blog post at Topix about the changes, and says: “We’re now inviting members from our hyperlocal communities to take over the controls and help us edit the news.” (…)
Skrenta says that Topix is getting about 37,000 posts a day, and the site was looking for a way of featuring the top 1 to 5 per cent of those contributions that actually add something to the story. Now, anyone can submit a story, or facts about a story, or an opinion, or cellphone photos, and they will be handled by what amounts to an editor. (…)
At the same time, my friend Philippe Martin sends me this news about TF1 (one of the top TV networks in France). On their 1pm newscast, they will ask viewers to send them local videos using the Wat.tv site (also owned by TF1), which might afterward appear on TV.
What it means: newspapers and TV news organizations are starting to clue in on the importance of hyperlocal news and citizen journalism. It is a key success factor for them in the future.