BIA/Kelsey: U.S. local digital ad revenues rise to $23.3 billion in 2011
November 8, 2011
- Total local advertising revenues for 2011 will be $135.9 billion, down from the $136.2 billion it forecast earlier this year
- Traditional media segments such as Yellow Pages and newspapers are experiencing the largest downward revisions
- U.S. local online/digital advertising revenues will rise to $23.3 billion in 2011, compared with $22.3 billion predicted earlier this year
- Local online/ digital advertising revenues will be 17.2 percent of total local advertising revenues in 2011, up from the earlier forecast of 16.4 percent. By 2015 that share will increase to 25.4 percent, up from the 24.7 percent originally predicted
- The overall local media market will grow slowly over the next five years, at a compound annual growth rate of 1.7 percent, reaching $149.4 billion by 2015
The rest/details of the forecast will be revealed at their next conference ILM West 2011, in downtown San Francisco, December 12 to 14. I will be attending the conference. BTW, I just reserved my hotel using Hotwire and I found a 4-star hotel within walking distance for $109/night. See you there!