Google is Rolling Out Its Fixed-Fee Local Ad Product
June 11, 2010
For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag that emphasizes specific information such as a coupon, video, website, menu, reservations, photos, or a custom message. Tags do not affect the ranking of the listings, and we clearly indicate which parts of the search result are sponsored.
First found on Blumenthals.com.
What it means: related to my previous post about local monetization, Google is now launching a fixed-fee product called “Tags”. This has been the bread and butter of online monetization at directory publishers. The model is proven and will resonate with small merchants. Question: why did it take so long for Google to launch this?
Update: thoughts from Greg Sterling on this announcement. He adds “The mobile distribution of Tags may ultimately turn out to be more significant than on the PC.”