Analysis: "McClatchy will make $200mln from digital this year"
April 8, 2009
Excerpt from “McClatchy will make $200mln from digital this year” via MediaFile
At McClatchy, 15% of our advertising revenue today comes from online. McClatchy, a company founded before the advent of electric lights, will generate nearly $200 million dollars in digital revenue this year at a higher profit margin than our print business.
What significance is this?
* Fifteen percent is above the average newspaper publisher’s take from digital
* $200 million would be almost enough to run The New York Times’s newsroom operations for a year. Not bad.
Mini-what it means: interesting data points about % of online revenues vs. print & total online revenues at McClatchy.