January 29, 2013
Friends and colleagues who’ve known me for a long time know that I love to regularly polish and gaze into my crystal ball to try to forecast trends and predict the future of technology. It’s a game I really love to play. With a well curated Twitter feed, I’m able to “listen” to opinion leaders and early adopters throughout the year, day in, day out, and instinctively identify what technology trends seem to be important today. In addition, the end of the calendar year is also a great opportunity to digest and compare notes with other people via “2013 trends”-style blog posts. As you’ll see in the list below, those trends go much further than local & social (my blog’s theme since 2006), probably reflecting my personal interest list as well (or maybe everything is social and local now, and we don’t need to mention it anymore!)
Without further ado, here are a series of technology topics that I think are important right now (in no particular order):
Screen and usage fragmentation
- Internet usage is fragmenting and this has a tremendous impact on product design and features.
- Size of screen and in-home/out of home use impacts design and usage patterns.
- Without a doubt, today you should design services with smaller screens in mind (streamlined, fast loading, bigger-sized fonts, etc.).
- I still believe product prototyping (or beta versions) can be done on the Web before working on native mobile apps.
- If you launch mobile apps, launch iPhone & Android versions at the same time. Currently intrigued by the potential of Windows 8 and the Blackberry 10.
- The flavor of the month in content advertising: ads and content become interchangeable. This is not new (sponsorships and advertorials have existed for a long time in traditional media) but we see many experiments these days. By the way, I hate the name (same with “transmedia” but I digress).
- Rebirth is probably related to the failure of display ads/banner advertising to deliver solid value/ROI. On a related note, the New York Times is trying to “save” the banner ad.
- But beware! The Atlantic Monthly showed us that the format can be problematic (and The Onion had good laugh…)
- Related: brands are now also becoming content producers, hiring journalists and creating new content.
- Social media has matured. It’s now present across the organization, not just in one department.
- We’re slowly seeing the disappearance of social media experts (being integrated in marketing-communication departments) and we will eventually see the disappearance of community managers (integrated in customer care).
- Social media advertising is still unproven and, as executed today, is not exciting, very far from the original conversational marketing promise.
- Important concept but there is a bubble. This will probably be part of every technology infrastructure and we will stop calling it that way.
- Alex Howard (O’Reilly Radar) thinks that data will be more liquid, “ flowing across sectors previously stuck in silos”.
Enterprise products and services
- Enterprise is hot again, as it generates faster (and more) revenue than consumers products.
- It’s cyclical. We’ve seen that cycle before, circa 2002-2004.
- Dark social (defined by Eric Wheeler in Fast Company) is a form of word of mouth that happens in email and instant messaging. These still need to be leveraged and mined. Social media didn’t kill these methods of communication and they’re more alive than ever.
The sharing economy
- We’re seeing more and more peer-to-peer marketplaces (often called Collaborative Consumption).
- It leverages underutilized physical goods or resources (like time)
- Examples include Taskrabbit, Uber, etc.
- We’re seeing the emergence of vertical marketplaces (players like Uber, Airbnb, etc.) that are completely integrated along the customer purchase decision process (from research/pre-shopping to merchant comparison to merchant selection to transaction to post-purchase, in one environment). I believe this is where the future of local search lies. Look at the top 100 Yellow Pages categories. They will each have a category killer in the next 10 years.
- Related in part to the sharing economy.
- We’re seeing a push by citizens for a more transparent government, asking for open data and more accountability. Governments are slowly opening up. It’s still early but this is a huge democracy game changer. It obviously has tremendous impact in our local lives.
- You can read about open governments in this Aeon Magazine article.
- Privacy will be top of mind for the next 3 to 5 years. It can now be an important feature of new services. For example, SnapChat allows you to share pictures with your friends and those pictures are available for up to 10 seconds only.
- People worry that what they’re sharing can be used against them and I believe that a better social networking solution will come along in the next 5-10 years and change the game via “privacy” (and it’s probably not Path).
- This trend leads us directly into “personal data ownership” where we own our data and we can transport it anywhere we want. We can also give permission to use it for marketing/targeting purpose, etc.
- Related to big data, these tools are arriving to provide marketers with a better understanding of customers and a better targeting of advertisers.
“Lead with design”
- When markets are crowded, design becomes a strong differentiator.
- This is the mantra right now in Silicon Valley.
- Merchants/brands are being equipped with dynamic pricing/yield management tools to optimize pricing and maximize revenues.
- Consumers will be equipped with solutions to help them time their purchase to get products/services at the lowest price.
- It’s an arms race and is related to the big data trend.
- Now with less papers, more digital, more mobile (ex: Passbook on the iPhone)
- We’re finally seeing the return of hardware. Easier and cheaper to manufacture than before.
- Expect many new hardware projects piggy-backing Arduino (open source electronics platform) or Raspberry pi or Beagle Bone.
- 3D printing is probably part of that trend.
- Hardware needs to marry perfectly with software. Both skills are needed now for new projects. Design is key.
- New hardware solutions (like Fitbit) are enabling the capture of the “physical graph”.
- Related to the “Internet of things” trend
- Of note, if you have children, you should buy them toys that will prepare them for this new life. Pamela Fox recently wrote a great blog post about “Getting Kids into Programming”
Local manufacturing/ Insourcing
- Local manufacturing is back.
- It’s better for local economies, for the environment, and companies can charge more today for “local” products.
- You can outsource elements of production to Asia (take a look at Alibaba.com) but products are often designed and assembled in North America/Europe.
- The great funding democracy movement. More money available for more projects.
- Some growing pains: i) projects that are not delivered and ii) without a network (or help from traditional media’s amplification), it’s still difficult to raise big money.
Humans are data/bits
- Rise of health startups (DNA analysis, life optimization, weight loss, etc.)
- Self-driving cars are being tested (Google, Audi).
- Emergence of an in-car apps ecosystem.
- Volvo’s Vision 2020: “By 2020, nobody shall be seriously injured or killed in a new Volvo”
- Will we still need a driver’s licence in 20 years?
- Symbolized by products like Google Glass or Memoto.
- Things are happening around us and data is collected without friction.
Products/services that have seemingly magical properties or give consumers pretend super powers
- Related to the design-first and hardware trends.
- Heavy lifting done by hardware and software, not the human.
Time as a currency
- I first wrote about the Temporal Web in 2010. Still a very important trend.
- Trendwatching thinks that “in 2013, consumers will look to their mobile devices to maximize absolutely every moment. Hectic, urban lifestyles mean that no amount of (micro) time will be too fleeting, or activity too absorbing, to cram in more content, connection, consumption or simply more fun.”
January 14, 2013
Today, I’m very happy to announce that I’ve joined HomeAdvisor Canada as Vice President of Product Innovation. Based out of Montreal (Canada), I will be responsible for growing HomeAdvisor in Canada and developing innovative new products for homeowners and service professionals.
For those of you less familiar with HomeAdvisor (formerly called ServiceMagic), it is a U.S.-based company that connects homeowners with pre-screened and customer-rated service professionals and provides a suite of comprehensive tools, products and resources to help with home improvement, maintenance and repair needs. HomeAdvisor’s international operations include Canada, France, UK and Germany. HomeAdvisor is a subsidiary of IAC (NASDAQ: IACI). You can find out more about the company in its “About” section.
I’m very impressed with the company’s senior management team and I’m excited to join the organization. This new senior role fits perfectly as a next step in my career, allowing me to continue building innovative local search products in a very entrepreneurial environment.
You can find the official press release announcement here.
Vous trouverez le communiqué de presse officiel ici.
November 22, 2012
In less than two weeks, BIA/Kelsey is organizing its ILM (stands for Interactive Local Media) West 2012 Conference, a must-attend for anyone in the local media space. Held from December 4 to December 6 in Los Angeles, the team has put another yet another great line-up of speakers and panelists.
As I will be attending, I’ve put together a list of “can’t miss” keynotes and panels:
Day 1 (December 4)
- The ILM West Kickoff: The View From BIA/Kelsey. That’s when the analysts share interesting data on “local”. Helpful for all those PowerPoint presentations you’ll be preparing in 2013
- Opening Keynote: Bill Gross, CEO, Idealab. Bill Gross. ‘Nuff said.
There’s also panels on venture capital, on sales transformation and on innovative startups. Those are often “hit or miss” but you never know.
Day 2 (December 5)
- The Google Executive Interview: Todd Rowe, Managing Director – SMB Global Sales, Google. Should be good.
- Keynote: Jason Finger, CEO, CityGrid. Definitely interested to hear what CityGrid is up to. They’ve been silent recently.
- SuperForum: Mobile’s Impact on Interactive Local Media: National to Local. Those 4 mini-sessions all focus on local and mobile.
- Afternoon Keynote: David Krantz, CEO, YP. Like CityGrid, interested to hear the latest news at YP.
- Targeting Local Audiences: Hollywood Shows the Way. Ah, I love when they bring new industries to the table. Lots to learn usually.
Day 3 (December 6)
- A Discussion With Ben T. Smith IV, CEO, Wanderful Media. This one should be very very interesting. Ben’s company has been very active lately, including a huge $22M funding roundfrom newspaper companies in September.
- Keynote Speaker: Dan Levy, Director, Global SMB Markets, Facebook. Facebook doesn’t usually share a lot of new information in these conferences, so stay tuned.
If you want to connect when I’m there, don’t hesitate to ping by e-mail: sprovencher AT gmail
In addition to the conferences, the event is great for networking. If you’re planning to attend and haven’t booked your ticket yet, Use my personal code to get $200 off the registration fees: ILMWSEB
September 28, 2012
I have a busy travel & conference schedule this fall but that’s what happens when there are many “can’t miss” events happening over a short period of time. Can’t complain as we’re probably in the golden age of interactive local commerce.
First, I’ll be attending and speaking/participating in the next Projet Columbus conference happening in Montreal on October 3. The topic is News 2.0 and you can find more information here. Anyone interested in discussing the future of news organizations and local content should attend.
Then, I will be in San Francisco the week of October 15 for TwilioCon 2012. If you haven’t been keeping up with new communication technology players, Twilio is a game changer in cloud telephony and it has built an extremely relevant piece of infrastructure for the local commerce world.
I will also be attending StreetFight Summit 2012in New York on October 30 and 31. I was at StreetFight Summit West in San Francisco last June and was pleasantly surprised by the quality of topics and speakers. Topic of the conference is “The Next Generation in Hyperlocal”.
Then, I will be in Europe the week of November 12 to speak at the next Local Social Summit in London. I will probably be traveling to France for meetings in that same trip. If you want to save 25%, you can use my rebate code sebprovencher_lss12 or visit http://lss2012.eventbrite.com/?discount=sebprovencher_lss12
Finally, I will be at the next BIA/Kelsey conference in Los Angeles the week of December 3. The Interactive Local Media West 2012 conference is one event you absolutely can’t miss if you’re in the local search, local commerce or local media space. Use my personal code to get $200 off the registration fees: ILMWSEB
Hope to see you at one (or more) of these events. Don’t hesitate to ping me on Twitter or via e-mail (sprovencher AT gmail DOT com) if you’d like to connect in person.
April 18, 2012
In the New York Times yesterday, we learn about the new “local” strategy for Pandora, the music streaming service.
Pandora’s pitch to advertisers is that its technology can cater to consumers with far greater precision than radio — it can pinpoint listeners by age and sex, ZIP code or even musical taste — and that as it grows, Pandora will effectively be the top station in many cities.
This year, Pandora has had 400 local advertising campaigns across the country. One new client was Planet Honda in Union, N.J., whose president, William Feinstein, said he gave up on terrestrial radio years ago because he felt it cast too wide and expensive a demographic net.
What it means: as radio gets atomized (i.e. the atom is now the song), the future of this media goes through mass customization (or mass personalization), this ability to listen to the music you like whenever you feel like it. Pandora provides consumers with that experience. In today’s world, that’s probably a better experience for consumers and it puts Pandora directly against local radio stations and ad dollars. Four hundreds local campaigns is still a very small number but it shows the potential. As always, the challenge will be getting these ad dollars through a local sales force. Expect radio companies to eventually start reselling Pandora ads as part of their Internet package.